Topicrem skincare now in South Africa!

We’re proud to add Topicrem, a top dermo-cosmetic skincare brand loved in France and French-speaking Africa, to our range of skincare solutions.

Topicrem’s core focus: products with minimal ingredients that allow the whole family – from newborns to those with mature sensitive skin – to enjoy life comfortably and confidently.

Remember, we deliver to your doorstep so you don’t have to travel the world to find the love your skin deserves.

Topicrem was born out of love

The story of Topicrem is one of a father’s love.

Great concern about his son’s discomfort because of atopic and dry skin prompted the president of a pharmaceutical laboratory to ask his team to find a formula that could help soothe itchiness and redness. A safe, comfortable and effective formula that combines strong moisturising with pleasant scent, with a fluid texture that penetrates instantly without sticking.

The resulting solution was Topicrem Ultra Moisturizing Body Milk. This fluid, non-oily emulsion with a high moisturising and lipid-replenishing power instantly penetrates the skin without feeling sticky. It quickly became a popular choice for newborn babies and those with severely sensitised dry skin.

1 is sold every 25 seconds around the world, and it’s the No.1 Moisturising Body Milk in French pharmacies (IMS 2018).

Twenty-six years on…

Topicrem develops effective, simple and safe products that ensure skincare and gentle cleansing for the whole family.

As part of the Mayoly Spindler Pharmaceutical Laboratories, a French family-owned and independent group with over 100 years of experience, Topicrem succeeds in delivering great skincare solutions by maintaining their values of product quality and safety.

Safe for the whole family

Topicrem is all about maximum efficiency with minimal ingredients, ensuring their products are super-gentle with optimal tolerance and suitable for everyone, especially newborn babies and children.

All products go through rigorous clinical testing and even packaging is carefully catered to with both Topicrem production sites in France meeting strict regulatory requirements and their cosmetics production plant being ISO 22716 certified.

Safe for future generations

While plastic is still a key ingredient in product packaging, Topicrem’s sustainability guidelines ensure it keeps environmental care top-of-mind. The products are 100% recyclable, and packaging is reduced to a minimum. Where necessary, FSC certified paper, derived from sustainable forest management, is used.


Now choose your perfect skin routine

Topicrem’s UM (Ultra Moisturizing) range is their best-selling range. The Sensitive Facial Care selection and Body selection have products suitable for adults, babies and children.

For Baby’s Sensitive Skin

Try this morning and evening routine for your littlies.

  1. Cleanse with Topicrem Gentle Cleansing Gel.
  2. Treat the body with Topicrem Light Ultra Moisturising Cream.
  3. Treat and protect the face with Topicrem Ultra Moisturising Cream SPF50.

For Mature Sensitive Skin

Kick up hydration levels with this Topicrem UM morning and evening skincare routine.

  1. Cleanse with Topicrem Gentle Cleansing Milk.
  2. Boost hydration and radiance with with Topicrem Ultra Moisturising Serum.
  3. Treat the body with Topicrem Ultra Moisturizing Body Milk.
  4. Treat and protect the face with Topicrem Ultra Moisturizing Cream SPF50.

For Combination to Oily Skin

Topicrem’s AC (anti-blemish) range offers solutions for oily to combination skin types prone to acne. It contains complementary sebum-correcting, exfoliating and antibacterial ingredients.

  1. Cleanse with Topicrem Gentle Cleansing Gel.
  2. Treat with Topicrem AC Active Care.
  3. Or, if you’re currently under medical acne treatment (isotretinoin, etc.) and need a hydration boost, treat with Topicrem AC Hydra Compensating Moisturizing Cream.
  4. Add some sun protection with Topicrem Ultra Moisturizing Cream SPF50.


For Hyperpigmentation (dark spots)

The pigmentation struggle is definitely real in South Africa, so the Topicrem MELA (melanin) range is a welcome addition. Try this routine to get your skin back to its natural even tone.

  1. Cleanse with Topicrem Gentle Cleansing Gel.
  2. Treat with Topicrem MELA Booster Serum and then…
  3. Apply Topicrem MELA Corrective Day Cream (SPF 20) during your morning routine and Topicrem MELA Corrective Night Cream during your evening routine.
  4. Don’t forget sun protection for the day with Topicrem Ultra Moisturizing Cream SPF50.

Watch this informative video about the brand here. Please note we only carry a selected range of top products for South African skin needs. Find out more at topicrem.com

We have a Topicrem special offer just for the launch!

Want to try out one a Topicrem routine?

Then you need to get in on the Topicrem launch special offer:

Buy any two Topicrem products and get 15% OFF, valid from 17 to 25 September 2019.

Remember to let us know what you think of the NEW Topicrem skincare line by leaving your review on our Facebook page.



A derm’s guide: Understanding melasma in 2019

Our favourite dermatologist Dr. Lev Naidoo helps us understand what we need to know about melasma hyperpigmentation. She discusses what it is, how to recognise it, the latest research, and how to treat it.

What is Melasma?

Melasma – sometimes called chloasma or the mask of pregnancy – is a common, acquired disorder of increased pigmentation that affects many people worldwide.

How does Melasma appear?

Typical signs of melasma are light to dark brown patches of increased pigmentation distributed evenly on the face, with irregular borders. It is usually found over the cheeks and/or forehead, bridge of nose, chin and jaw areas. One of the telltale signs of this condition is that it almost always becomes worse during summer.

In past medical studies, melasma was defined as either epidermal (superficial), dermal (in the deeper layers of the skin), or mixed (both in the epidermis and the dermis), based on how the melanin pigment was deposited in the skin. More recent studies show that all melasma is mixed.

Melasma appearance

Who gets Melasma?

Melasma affects most people twenties and thirties. It is seen earlier in lighter skin types than in dark skins, and melasma in men is more common as once believed.

What are the risk factors for Melasma?

Whether you will develop melasma or not depends on factors such long-term exposure to ultraviolet (UV) light from the sun and light sources, so people who tan or spend a lot of time outdoors playing sport are more likely to develop it. Female hormone stimulation (see below) affects it too, and then there’s genetic predisposition – did your mother and aunts have it?

Some people also report that melasma develops or worsens after stressful events that have generated anxiety. The reason for this is that stress and depression raise levels of cortisol. This stimulates certain hormones that cause an increase in melanin production.

What causes Melasma?

It’s complicated!

Our understanding of melasma has evolved.  We used to think of it as a “simple” disturbance of melanocytes, the cells that produce melanin pigment. However, recent analysis revealed almost 300 genes are significantly different, when comparing melasma areas to surrounding healthy skin. This affects the pigment-producing melanocytes and also the dermis. It also, unfortunately, makes the treatment of melasma complicated and ongoing – a lifelong commitment.

It’s photoageing

Recent data also backs the theory that melasma is partly a photoageing disorder – UV damage-induced premature skin ageing.

It’s UV damage

Long-term UV exposure also raises the levels of matrix metalloproteinases in the skin, which degrade collagen. Collagen is an important component of the membrane separating the epidermis from the dermis. When this membrane is degraded, melanocytes and melanin are able to enter into the dermis. This deeper deposit of melanin makes treatment more challenging.

Our oil glands play a part

Oil-producing sebaceous cells also contribute to melasma. This may be why we find melasma in the centre of the face, where sebaceous glands are more densely distributed.

Of course, free radicals have to be involved

People with melasma have higher levels of oxidative stress (an imbalance of free radicals and antioxidants), compared to people without melasma. This leads us to think there may be a connection between free radical injury and melasma.

And then we have our hormones, but all is not what it seems…

For a long time, we believed our female hormones played a part in melasma. A recent study of melasma patients in nine countries, however, minimises the impact of female hormones. It showed that the onset of melasma occurrs in only 20% of cases per pregnancy. Almost 10% of melasma start after menopause. The same study also showed that there wasn’t a significant slowing of melasma once the trialists stopped using contraceptive pills.

It seems cortisol hormones may be at least partly responsible.

Recent research shows the importance of the role of cortisol hormones in melasma. As explained above, the hypothalamus controls the release of melanin-stimulating cortisol, which have a direct effect on pigmentation. The hypothalamus’s role in the limbic system that governs our emotions supports the theory that emotions and stress reactions can cause increased pigmentation in certain people.

How do you treat Melasma?

1. Start developing sun protection habits.

Limit time spent outdoors when sun is at its peak.

Try to use protective clothing and sunhats with a wide brim.

Use sunscreen every day. And reapply every two hours if you are spending long periods of time outdoors or in water.

Current studies show that physical blocker sunscreens (e.g., sunscreens with titanium dioxide or zinc oxide), or combination chemical-filter and physical blocker sunscreens are more effective than chemical filter sunscreens alone in protecting against visible light. These increase the sunscreen’s photoprotective capacity which, in turn, increases the success of melasma treatment.

The sunscreen I often recommend for my melasma patients is Bioderma’s Photoderm M, which combines both chemical and physical blockers. It is fragrance-free, doesn’t block pores and is excellently tolerated even by sensitive skin-types. Its very high UVA/UVB protection has titanium dioxide to protect against visible light. It also contains glabridin, which inhibits stimulation of melanin production.

2. Use a pigmentation-correction treatment

I find products with a combination of pigment-inhibiting ingredients offer the most benefit. It is also important that it offers barrier repair to address the photoageing component of melasma. Addition of an antioxidant further strengthens the capacity for correction.

Products I recommend for my melasma patients include:

Esthederm’s Esthe White Brightening Youth Anti-Dark Spots Serum: A combination of licorice root extract inhibits melanin production, neoglucosamine further inhibits melanin synthesis and is a building block for hyaluronic acid, helping with skin repair. The antioxidants vitamin C, E and superoxide dismutase decrease free radicals, regulate melanocyte activity and decreases inflammation in the skin. Apply this product twice daily to areas with increased pigmentation.

Noreva’s Iklen Mélano Expert Anti-Brown Spot Concentrate contains rucinol and Sophora-α, which inhibit melanin synthesis, centaureidine, which inhibits the migration of melanin to the keratinocytes, as well as Vitamin C.

Le Beauty Club comment: Suitable for use while pregnant and breastfeeding.

Bioderma’s new Pigmentbio Night Renewer – this powerhouse product contains a combination of niacinamide (the biologically active form of vitamin B3 which decreases the transfer of melanosomes from melanocytes to keratinocytes and enhances barrier repair), azelaic acid inhibits tyrosinase and decreases inflammation. It also contains other ingredients effective in treating pigmentation – licorice root extract, vitamin C. Vitamin E and vitamin PP strengthen the skin’s barrier. Apply this product in the evening to areas of pigmentation.

3. Additional support

Beyond anti-pigmentation skin care, you can also improve pigmentation problems with chemical peels, microdermabrasion and micro-needling.


It is very important to take skin type and sensitivity into account to decrease trauma or inflammation of the skin.  This makes it essential to only consider these options under the care of your treating doctor. Trauma and inflammation can, unfortunately, lead to worsening of pigmentation problems, especially in patients with darker skin types.

So, remember…

Always sun protect, improve skin barrier quality, gradually integrate active ingredients with pigment-lifting properties into your skin care regime. And always be gentle with your skin.

Here’s wishing you happy skin days,

Dr. Lev



Meet Dr. Sarah Karabus

Our paediatrician expert Sarah Karabus gives us her insights on children, parenting and skin care

AGE: really?

Do you have children? How old are they? 

Noah, age 11, budding engineer, voracious reader and thoughtful kind soul. Ella age 8, funny, capable and a delightful young lady.

Why did you become a paediatrician? 

Children are so pure and honest. When they are hurt you know they hurt, when they are better, they smile. There is no pretence nor exaggeration.

What are the most common issues you see in your practice? 

Being an allergy specialist, the most common conditions I see are eczema, food allergy, asthma and allergic rhinitis (“hayfever”). But I also deal with all the regular issues that parents have with their children including general health, developmental issues, nutrition, emotional issues as well as serious illnesses.

The most useful parenting advice you’ve ever been given From my father, himself a paediatrician, whenever I was worried that one of my children was ill or behaving in a way that did not fit my expectations or follow the textbook… “Read your baby, not the textbook”. It might sound flippant, but it helped me relax and enjoy my children and get to know them, rather than expecting them to be exactly as the textbook described.

The best skin-care advice you’ve been given

There can be only one answer to this…..wear sunscreen every day.

The skin-care advice you give your family, friends and patients 

Again, sunscreen! Every day, even in winter, Reapply it frequently, every few hours. 

Your skin is… 

the largest organ in your body. Treat it with respect.

My skin care must-haves… 

It must be as simple as possible in order to incorporate it into my hectic schedule. Sunscreen, a good moisturiser, a serum containing antioxidants like vitamin C and a night treatment containing Vitamin A.




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